Leading Ohio Based Marketing, Branding Firm to Lead Marketing for The Brickyard
Cleveland, OH – March 5, 2018 – Northern Ohio brick and masonry supplier The Brickyard has selected leading Ohio based marketing and branding firm The Eisen Agency to develop and direct marketing activities. With facilities in Lorain, The Brickyard works with top Ohio architects in the selection of brick and masonry for their project. According to The Brickyard president Jillian Riddell, The Eisen Agency will construct a new marketing foundation The Brickyard will be able to build upon for years to come.
“The Eisen Agency was mindful that we not only needed to share who we are, but also what we are to the right audience. They understood our needs and crafted a program that will help us achieve our very lofty goals,” Riddell said. “We need more architects to know that we are an excellent resource of not only bricks and masonry, but also a wealth of knowledge and expertise to help them choose the perfect masonry envelope for any project.”
The Eisen Agency CEO Rodger Roeser says that his agency will be designing and implementing a comprehensive marketing program, including a refreshed brand and message that focuses on the core strengths of The Brickyard – the long lasting and timeless beauty of brick, combined with the expertise and knowledge in selecting the perfect masonry.”
“We believe that brick is beautiful, and we know that applications of brick have a higher value that many other building materials, so this is truly a treat for our team to share this story of timeless beauty. We’ll be developing an entirely new online experience for their clients and we’ll also make The Brickyard easier to find and engage with, through programs in social media, community relations, and direct local reach outs to influencers in our communities,” Roeser said.
About The Brickyard
Serving architects, building owners, contractors and homebuilders throughout Northern Ohio from their facility in Lorain, The Brickyard offers one of the most comprehensive and expansive selections of brick, masonry and tools. More information can be accessed at www.BuildWithBrick.com.
About The Eisen Agency
Founded in 2001 by owner and president Rodger Roeser, The Eisen Agency serves clients across the country from their offices in Greater Cleveland and Greater Cincinnati. The multiple award winning marketing, branding and public relations firm specializes in providing strategic marketing planning and tactical marketing support services to businesses in the professional services, manufacturing and retail industries. More information can be accessed at www.TheEisenAgency.com.